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Stage Precision’s SP software helps level-up game day entertainment for Anaheim Ducks

Immersive technology specialists Quince Imaging recently partnered with the Anaheim Ducks hockey team to install a permanent, projection-mapping solution at their Honda Center home arena in Anaheim, California. The installation aimed to enhance the Ducks’ fan experience through interactive visuals, especially during half-time breaks.

At the centre of this project is Stage Precision’s SP software, which plays an integral part in Quince’s production workflow, allowing for precise tracking, calibration and real-time data integration. Coinciding with major infrastructure upgrades at the Honda Center in anticipation of the 2028 Olympic Games, the Ducks aimed to elevate the matchday experience through a combination of projection, lighting design and data-driven visuals. The arena was outfitted with a laser projection mapping system, comprising twelve Christie Griffyn 4k50-RGB projectors, Mystique Pro Venue Edition software and an automated rigging system.

Quince introduced a custom-built interactive game called “Frog Dash”, intended to run during intermission breaks. It relies on player motion capture and ID tag tracking to create a real-time gaming experience. With the Ducks looking to integrate more sponsorship-driven content and immersive digital storytelling throughout the season, a scalable and responsive technology platform was essential.

The SP software facilitates communication between multiple hardware and software platforms, including an array of OptiTrack motion capture cameras, Pixera media servers for content playback and the game engine that powered “Frog Dash”. “Stage Precision is our Swiss Army knife”, says Eric Gazzillo, Vice President of Innovation at Quince Imaging. “It sits at the centre of the operation, managing data flow between the tracking system, game engine and media servers. We use active ID tags on players, and SP handles the entire data communication network, from camera calibration through to real-time adjustments.”

The calibration process itself was notably efficient, utilising wand-based techniques that allowed the team to fine-tune alignment across the entire arena. SP enabled real-time control over tracking and frame synchronisation, eliminating the need for separate systems to handle different elements of the process. With latency and responsiveness playing a critical role in gameplay, this unified approach ensured flawless operation throughout the activation.

“Being able to adjust tracking and processing frame-wide in SP was a major step forward. It meant we could streamline post-processing and reduce any lags. Everything was smoother, quicker and more precise”, says Gazzillo, adding: “With SP, we can swap players and tags mid-game, run events back-to-back, and rely on SP to keep everything aligned without missing a beat.”

The SP team also provided dedicated support throughout the project, offering a direct Slack channel where Quince could troubleshoot in real time and receive guidance as required. The installation at the Honda Center was completed in four weeks. The Ducks’ production department, led by Peter Uvalle, played a key role in rolling out the permanent solution, working alongside other technology partners such as Related Grey and Sexy Lites to deliver the desired matchday atmosphere.

The Anaheim Ducks have already requested new interactive concepts for future matches, with plans to expand the system’s capabilities.

(Photos: Stage Precision)

www.stageprecision.com

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