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Alfalite LED wall powers Walmart’s new TV studio in Bentonville

Walmart has launched its new Walmart TV Studio within its newly opened Home Office campus in Bentonville, Arkansas, featuring a curved LED wall from Alfalite. The installation consists of a 10 x 4-meter (13’ x 32’) Alfalite ModularPix Pro 1.5 Orim 1/16 VP XR LED screen, equipped with Brompton processing, and serves as the dynamic centerpiece of the studio’s virtual production environment.

The 160-panel Alfalite LED wall is designed for seamless integration into extended reality (XR) and virtual production workflows, allowing Walmart TV (WMTV) - Walmart’s internal broadcast network - to create immersive video content. The curved screen delivers a resolution of 6,400 x 2,560 pixels. Due to the brightness and colorimetry of its ModularPix Pro panels, WMTV’s videowall is XR-capable. The curved wall displays virtual environments or changing scenes in real-time, allowing presenters and cameras to interact with digital content.

“The Alfalite wall, with its 1.5 mm pixel pitch, features Orim technology, which helps protect it from impact and fire damage”, says Dave Magnia, Chief Engineer AV/Broadcast Engineering at Walmart Inc. “Orim also increases the viewing angle to nearly 170 degrees. The downtime saved while changing out physical sets versus a virtual one is a game changer in our new TV studio.”

The installation was made possible through Alfalite’s partnership with For-A America, which facilitated the project’s integration and delivery. Alfalite’s LED display technology enhances both internal and external video productions at WMTV.

(Photos: Alfalite/Walmart)

www.alfalite.com

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