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Dodge showroom in Helsingborg illuminated by Robe

Mårtensson Bil (auto) wanted a visual and sonic solution to set apart their new Dodge Pickup showroom at their HQ in Helsingborg, Sweden. The Peugeot dealer, which is independently owned by Johannes Mårtensson, contacted locally based AV specialist Fremlab and asked Björn Nilsson to propose some ideas.

The sound specialist contacted lighting designer Björn Arnason, also a technical sales specialist from Swedish distribution company Bellalite. Together they proposed a solution that embraced the industrial aesthetic that Mårtensson had in mind.

Arnason’s lighting design incorporates 42 x Robe Parfect S1s. They are installed on a series of trusses in the roof. The shed style showroom - at the back of the main car display area - has a corrugated metal finish and is painted black. The Parfect S1’s colour temperature of 6000 K is close to daylight and works as a contrast to the shadowy room.

The showroom installation was completed with a JBL sound system designed by Björn Nilsson. Arnason and Nilsson also specified the trussing and rigging and power distribution and worked together on the actual physical installation.

For the showroom Grand Opening event, lighting was programmed by Björn Arnason on an Avolites Quartz console, with the day-to-day looks and scenes recorded onto a PC-programmed Sunlight stick control which can be accessed remotely by iPhone.

(Photos: Louise Stickland)

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