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Elation supports ‘Miller Holiday Lites’

Clearwing Productions of Milwaukee used Elation Professional’s Level Q7 IP RGBW Par lights on ‘Miller Holiday Lites’ in Milwaukee for the entire month of December 2017. Clearwing, who stock hundreds of the Level Q7 IP Par lights, provided all of the lighting, decor, video and audio equipment for ‘Miller Holiday Lites’ in partnership with GMR Marketing, their second year decking the halls on State Street with GMR Marketing and Miller Brewery.

‘Miller Holiday Lites’ is a yearly family-friendly tradition in Milwaukee, where guests are invited to take a mini-tour down State Street, decorated with festive holiday lighting courtesy of Miller Brewing Company. Guests had the chance to view a 4-5 minute programmed light show before enjoying other Miller Brewery tour activities.

Used for uplighting and wash lighting in several areas of the production, the Level Q7 IP fixtures were the “workhorse” of the ‘Holiday Lites’ display according to Mercer Pinkston, account executive at Clearwing. “All of these fixtures sat outside in freezing temps, snow and heavy wind for well over a month,” he says.

Some 200 Level Q7 IP fixtures were used to light various areas down two city blocks of State Street. One of the biggest compliments that Clearwing and Lighting Designer Mitch Van Dyke received on this year’s design was for a special color wash effect in trees during the light show.

Pinkston explains, “Some of the trees are very large and in hard-to-access locations, so getting traditional string lights on them wasn't a possibility. Instead, we used Q7s to uplight and front wash these trees.” Level Q7 IP fixtures were also used to uplight a special Keg Tree, a crowd favorite according to Pinkston.

(Photos: Jay Baumgardner)

www.elationlighting.com

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