Aktuelle News & Schlagzeilen

Digital Signage Summit MENA

Digital Signage Summit (DSS) MENA 2015 took place at the Conrad Hotel in Dubai, UAE on 16 November 2015, being the first DSS event to be produced in the region. DSS MENA featured twelve speakers, eleven exhibitors, ten presentations, three panel discussions and attracted 196 delegates. Two thirds of the attendees were visiting from the UAE.

 

Exhibitors included Sharp, Easescreen, NEC Display Solutions, AndSign, Barco, B-Tech Audio Video Mounts, Dimedis, Famasete, Onelan, Signwave and United Entertain. Delegates and exhibitors reported positively on the newly introduced matchmaking service, which they used to schedule appointments with people and companies they wanted to connect with.

 

One of the conference highlights was Fredrik Holmvik’s keynote speech about Smart Retail at ICA, Scandinavia’s largest food retailer. ICA introduced digital signage at the POS six years ago. Now, revealed Holmvik, for its second-generation rollout, ICA has analysed its experience across hundreds of stores and adapted the original concept to cover 480 stores with 5,500 screens today.

 

Stewart Caddick, CEO of Dubai Duty Free, discussed its new 80,000 square feet retail space at the new Concourse A to serve Emirates Airline and its A380 passengers. A major development within the new format has been the integration of a digital advertising platform comprising over 100 screens and video walls, revealed Caddick. The organisers also presented the first Digital Signage Awards MENA, which honoured the finest digital signage projects in GCC and MENA.

 

DSS MENA continues the legacy that invidis consulting started with the launch of its first Digital Signage Conference in Europe in 2007. The 2015 European edition in September attracted almost 500 delegates to Munich, Germany. This was the first since it linked up with Integrated Systems Events, the producers of the Integrated Systems Europe exhibition. The next DSS MENA will be held in autumn 2016 in Dubai.

 

www.digitalsignagesummit.org

© 1999 - 2024 Entertainment Technology Press Limited News Stories